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                                                                                  皇冠体育app Daily Online Media Kit

  

――Why Choose 皇冠体育appdaily.com.cn?

--Big Brand

皇冠体育app Daily website was launched in December 1995, making it the first major national daily to go online. In January 2000, the website received the honor of being listed as one of 皇冠体育app’s eight top state news sites. By informing foreign readers of the latest news and backgrounds about 皇冠体育app, and Chinese readers of the world, the website serves a mission of connecting 皇冠体育app, connecting World.

Consisting of news, information, education and internet-based wireless services, the website is currently expanding into a varied sphere of business. In addition to 皇冠体育app Daily group newspapers’ e-editions, the site, under its domain, has such sub-sites as English News, Biz皇冠体育app, Living in 皇冠体育app, Forum, Worldreport, Worldnow, English Study, SMS/MMS, Newsphoto and Newscartoon. Working 24 hours a day, the website releases over 1,600 pieces of news per day.

Published in both Chinese and English, and subject to 5.2 million pageviews a day, with more than 60 percent from overseas, the website serves as an online bridge between 皇冠体育app and the rest of the world. With the mission of connecting 皇冠体育app, connecting world, 皇冠体育app Daily website will try its best to become a major global authoritative news website about both 皇冠体育app and the world.

 

--Special Readership

皇冠体育appdaily.com.cn’s high-profile readers are decision makers from foreign and Chinese governmental organizations, big companies, and scientific and technological research institutions.

Daily Pageview: 5.2million

Nationality Distribution: Foreigners 63%; Chinese 37%

Dwelling Distribution: 皇冠体育app 44%; North America 41%; Europe 8%; Oceania 2%; 

                                Hong Kong, Macao & Taiwan 2%; Other 3%

Age Distribution: <25 22%; 25-34 29%; 35-44 18%; 45-54 19%; >54 12%

Career Distribution: Businessman 20%; Teacher 11%; Official 8%;IT 14%; Student 15%; 

                               Media 3%; Other 29%

Education Situation: Bachelor 32%; Master 61%; Other 7%

Position Distribution: Clerk 38.3%; Decision-maker 23.4%; Manager 22%;

                               Retiree 10.1%; Student 6.2%

Monthly Income(US$): >7000 18% 3000-6999 26% 1000-2999 21% 500-999 10% <499 25%

Company Scale(staff number): >1000 30.4%; 500-999 6.2%; 100-499 16.8%; <99 46.6%
 

 

--Milestones

-May 1994: The 皇冠体育app Daily launches its electronic edition.

-December 1995: The 皇冠体育app Daily unveils its web edition, becoming the country's first national newspaper to go online.

-September 1996: 皇冠体育appdaily.com.cn establishes a mirror site in the US.

-1997: America Online names 皇冠体育appdaily.com.cn one of the top global news websites.

-1999: 皇冠体育appdaily.com.cn is admitted into the 皇冠体育app's Top 10 news portal list, the only English-language website to do so.

-2000: The Chinese government designates 皇冠体育appdaily.com.cn as one of the country's five key media websites.

-2000              皇冠体育appdaily.com.cn joins ‘Asian News Network,’ an alliance of national daily newspapers in Asia.

-August 2000                 皇冠体育appdaily.com.cn launches a bilingual language webpage, Language Tips.

-January 2001: 皇冠体育appdaily.com.cn opens its photographic webpage, newsphoto.com.cn.

-March 2001: 皇冠体育appdaily.com.cn unveils its Chinese-language webpage, worldreport.com.cn.

-June 2001: 皇冠体育appdaily.com.cn tackles city living with the English-language Metrolife.

-July 2001: 皇冠体育appdaily.com.cn launches its newscartoon.com.cn webpage.

-November 2001: 皇冠体育appdaily.com.cn opens its Business Daily Update webpage, Biz皇冠体育app.

-May 2002: 皇冠体育appdaily.com.cn launches its www.chinagateway.com.cn webpage.

-May 2002: 皇冠体育appdaily.com.cn unveils its short message service, SMS.

-August 2003: 皇冠体育appdaily.com.cn launches new edition of worldreport.com.cn.

-September 2003: 21st Century Teens·Kids Edition starts publication.

-October 2003: 皇冠体育appdaily.com.cn unveils the English edition of www.chinaculture.org.

in New York.

-September 2004: 皇冠体育appdaily.com.cn and Sohu.com launch English.sohu.com.

-October 2004: 皇冠体育appdaily.com.cn unveils the Chinese edition of www.chinaculture.org.

-December 2004: 皇冠体育appdaily.com.cn opens its mms.chinadaily.com.cn.

in New York.

-January 2005: 皇冠体育appdaily.com.cn and FESCO launch Career Weekly.

-August 2005: 皇冠体育appdaily.com.cn successfully holds the first ‘Beijing·Tokyo Forum’.

-September 2005: chinaculture.org gets ‘2005 World Summit Award 皇冠体育app Nomination’.

-December 2005: The channel ‘News Center’ achieves ‘2005 皇冠体育app Website Brand Channel’.

 

――Classic Cases

     Lufthansa German Airlines

 

 

     Alibaba

 

 

     Asia Travel

 

     Buick Auto

 

     Manchester Business School

 

     Deer Jet

 

ConocoPhillips

 

――Advertising Rates

 

皇冠体育appdaily.com.cn Structure

 

One homepage and eleven channels:

News,Business,Living in 皇冠体育app,Forum,Worldrep,English Study,Kit Century,SMS/MMS,Newsphoto,Newscartoon

 

Columns under channels:

Channel

Columns under channels

News

皇冠体育app,World,Business,Life,Sports,Most Popular,Photo Gallery

Business

Industry Updates, Biz Guide, Biz Events, Services, Biz Shop

Living in 皇冠体育app

Potpourri, Beijing, Shanghai, Guangzhou, Travel

Worldrep(Chinese)

Politics,Comment,Feature,Military Affairs,Coverage,Photo,People,Voice,Flash

English Study

News English, Online Listening, Words Garden, Book Channel, Kaleidoscope

 

Ad Rates

 

I. PIP                                             (Unit: US$ per week)

Position

Dimensions

File Wt.

Price

Homepage

260*220

<40K

6,250

News Center

3,750

贰虫补尘辫濒别:

II. Banner                                         (Unit: US$ per week)

Position

Dimensions

File Wt.

Price

Homepage

290*50

<20K

5,000

Homepage

260*50

5,000

Channel

468*60

3,125

Column

2,500

Ultimate page

2,500

贰虫补尘辫濒别:

III. Button                                         Unit: US$ per week)

Position

Dimensions

File Wt.

Price

Homepage

150*50

<8K

3,125

Homepage

129*48

3,125

Channel

239*40

2,500

110*40

1,875

Special Coverage

150*50

1,000

Example      

  
                    

 

IV.Sky Scraper                                     Unit: US$ per week)

Position

Dimensions

File Wt.

Price

Channel

130*630

<40K

1,875

Column

1,875

Ultimate page

1,875

贰虫补尘辫濒别:

 

V. Text Link                                      Unit: US$ per week)

Position

Price

Homepage

1,250

Homepage hot links

250

 

Contact Us

Rose Du

Marketing & Sales Department

皇冠体育appdaily.com.cn

Tel: (8610)64941107-555
贵补虫:(8610)64934756
E-mail:
[email protected]