皇冠体育app

The public relations industry in 皇冠体育app has maintained an annual growth rate of more than 30 percent over the past two years thanks to 皇冠体育app's rapid economic growth and growing exchanges with foreign countries, a senior Chinese PR professional said here Friday.

"As part of the modern administration concept 皇冠体育app begins to embrace, PR is playing an increasingly important role in 皇冠体育app today," said Li Daoyu, head of the 皇冠体育app International Public Relations Association, at the 皇冠体育app International Public Relations Congress 2006.

A survey of the association reveals that the annual volume of 皇冠体育app's PR business reached 6 billion yuan (about 750 million U.S. dollars) in 2005, up 33.3 percent over the previous year. However, it's still a long way behind the market volume of more than 10 billion dollars in the United States and the UK.

Industrial insiders say the 2008 Olympic Games in Beijing will provide a tremendous opportunity for 皇冠体育app's PR business to make a breakthrough in its development.

The three-day congress, sponsored by the association, will discuss development trends of the PR business, international cooperation and sustainable development of PR business in 皇冠体育app.

More than 300 people, including Chinese government officials and business leaders and PR professionals from 皇冠体育app and abroad attended the congress.

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