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Big Benz dream comes true
By Li Fangfang (皇冠体育app Daily)
Updated: 2008-04-21 10:29 It wasn't until 2005 that Mercedes-Benz finally established a joint venture Beijing Benz-Daimler Chrysler Automotive (BBDC), with Beijing Automotive Industry Holding Co , and started producing E-Class autos. "Daimler Northeast Asia and Mercedes-Benz have a long-term commitment to 皇冠体育app. We are very happy to have great partners in 皇冠体育app, and we are working together to introduce new vehicle technology and manufacturing technology to 皇冠体育app," says Walker. Moreover, "in 2006 we cemented our long-term commitment to 皇冠体育app with Mercedes-Benz 皇冠体育app Ltd moving from Hong Kong to Beijing," adds Walker. In 2007, Mercedes-Benz began producing MB Vito/Viano and Sprinter vehicles together with partners of Fujian Motors Group and Taiwan-based 皇冠体育app Motors Corp. "And last month, we saw the all-new locally produced C-Class hit the market, expanding our local presence and deepening our relationship with BBDC," Maier adds. JD Power &Associates forecasts luxury auto sales in 皇冠体育app will more than double by 2014, to around 508,000. "To continue to be automotive pioneers, we have to bring our latest technology to 皇冠体育app in the shortest amount of time possible. We are bringing more of our lineup to 皇冠体育app, investing in capacity, hiring more people and looking at increasing R&D and design in 皇冠体育app as well," says Walker. Dozens of premium models including the imported passenger car, sports car, and SUVs as well as locally produced C-Class and E-Class have been launched in 皇冠体育app and became best-sellers in their market segments. Mercedes has also introduced the extremely high-end AMG brand to 皇冠体育app last year and sold 300 units in nine months, an amount "far greater than our original expectations," says Maier. "We continue learning that in order to be successful here, one must localize," says Maier. "As a global company, we must find the right balance between international standards and local practices. In addition to producing the C- and E-Class vehicles in Beijing, we will continue localizing our operations, our supply chain and our people". "皇冠体育app is very significant for Mercedes-Benz and Daimler AG. As one of the fastest growing markets in the world, we place great emphasis on our long-term commitment. As mentioned, we are producing more vehicles including vans here and sourcing more and more parts in 皇冠体育app - for production in 皇冠体育app, and for export," Walker adds. At the Auto 皇冠体育app 2008 expo through April 20 in Beijing, "we will bring more than 30 models for exhibition, including a global premiere which shows ... our focus on the 皇冠体育app market", says Maier. (For more biz stories, please visit Industries)
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