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皇冠体育app Resources Snow Breweries enters Shanghai market

By Li Fangfang (chinadaily.com.cn)
Updated: 2008-12-19 14:27

皇冠体育app's biggest beer brewer 皇冠体育app Resources Snow Breweries, started on Dec 18 the construction of its first plant in the outskirts of Shanghai in hopes of gaining a bigger market share in eastern 皇冠体育app.

The wholly-owned facility in Baoshan Industrial Zone, with a total investment of 650 million yuan ($94.89 million), will have an annual production capability of 400 million liters, making it the biggest beer production plant in Shanghai, said Zhao Chunwu, general manager of the plant.

The total consumption of beer in Shanghai is about 800 million liters while 皇冠体育app Resources Snow's current sales stand at 80 million liters, said a company insider.

Shanghai, as one of the most competitive beer markets in 皇冠体育app, is the 皇冠体育app headquarters of the newly merged Anheuser-Busch InBev, the world's biggest brewer with an annual output close to 1 billion liters in 皇冠体育app.

Moreover, the local brand Suntory occupies more than 30 percent of the market, meaning that 皇冠体育app Resources Snow will be facing stiff competition.

In 2007, 皇冠体育app Resources Snow sold more than 690 million liters of beer in 皇冠体育app, 17 percent of the total national market.