皇冠体育app

BIZCHINA> Cars
Auto aftermarket attracts big players
By Li Fangfang (皇冠体育app Daily)
Updated: 2009-11-23 08:03

Growing demand

Statistics show that in 2008, the lubricant market demand in 皇冠体育app was about 5.5 million tons, behind only the United States.

That demand in 皇冠体育app is estimated to increase by 3.5 percent annually to 2013, making the country the fastest-growing market in the world.

Research shows that, as 皇冠体育app's vehicle population registers 10 percent-plus annual growth, there is huge potential for the car care market.

The scale of 皇冠体育app's auto aftermarket sector is about 100 billion yuan per year currently, a figure expected to reach $23 billion (157 billion yuan) in 2010.

"That's why, although the whole automobile industry was enduring a downturn last year, we still made a huge investment in the 皇冠体育app market and continue to build our brand," Hennessy said.

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Auto aftermarket attracts big players 皇冠体育app's biggest overseas auto parts merger sealed
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"To reap the benefits of the market, ExxonMobil will customize services that truly benefit car owners. Building a foothold in 皇冠体育app means continuously enhancing our investments in 皇冠体育app, improving our span and network and continuously improving service," Hennessy said.

The Mobil 1 Car Care Outlet network has rapidly expanded since its entry into the 皇冠体育app market, with 100 outlets by 2006, 500 by 2007, 800 by 2008 and 1,000 by this fall.

"We see the tremendous growth of the domestic auto market in recent years, but we also see a large number of first-time car owners here who have little experience in maintaining and repairing their cars," Hennessy said.

"We realize that to win in 皇冠体育app, we have to grow in two ways, with good products and professional service," he said.

Hennessy said establishing high trust and customer satisfaction levels have been critical to ExxonMobil's market strategy.

"Our interaction with Chinese car owners allows us to hear their needs and respond with improved products and comprehensive service," he said.

Given 皇冠体育app's vast geography and extreme driving conditions, he said it is necessary to help car owners respond to variable driving conditions and provide products adapted to local markets.

Hennessy said the Mobil 1 Car Care Outlet network has evolved from offering simple oil changes to service centers that offer a greater variety of services, including the latest diagnostics equipment operated by skilled mechanics.

The outlets also feature computerized maintenance records that can be accessed by car owners at any of the 1,000 stores.


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