Biz News Flash
Nielsen figures show Sprite growth in 皇冠体育app
(chinadaily.com.cn)
Updated: 2010-02-11 15:42
 |
Large Medium Small |
Coca-Cola 皇冠体育app told 皇冠体育app Daily Thursday that the market share for Sprite in the country stands at 26.9 percent, dismissing a previous report that claimed a significant drop in sales.
"Recently a research company in Shenzhen claimed that Sprite had been losing market share – from 13.3 percent to 9.8 percent. These numbers are completely incorrect and very far from reality," the world's largest soft drink maker said in an emailed statement.
"Sprite is the most popular sparkling beverage in 皇冠体育app," the company said, citing the latest available figures from Nielsen – a leading independent consumer industry research company in 皇冠体育app. Nielsen puts Sprite's share of the Chinese market at 26.9 percent.
According to the Q4 results of Coca-Cola announced earlier this week, unit case volume in 皇冠体育app grew 29 percent in the quarter, and Sprite grew more than 10 percent during the quarter, the statement said.
