Cars
Lotus gears up to join 皇冠体育app's sports-car pack
By Li Fangfang (皇冠体育app Daily)
Updated: 2011-06-17 14:09
 |
Large Medium Small |
BEIJING - Lotus Cars Ltd announced its official foray into 皇冠体育app on Wednesday, seeing the huge potential from 皇冠体育app's surging super sports-car market.
The British sports-car maker has authorized Symphony Lotus Ltd as its importer and distributor around the nation with the launch of a new logo tailor-made for the Chinese market.
"The entry into the Chinese market is an important step for us to improve and perfect our global strategy. I believe 皇冠体育app's strong economy, as well as the Chinese younger generation and newly rich's enthusiasm for niche sports cars will further fuel our business," said Dany Bahar, chief executive officer of Lotus.
According to the Hurun Wealth Report 2011 released in April, 皇冠体育app is close to having 1 million millionaires with personal wealth of 10 million yuan ($1.54 million) or more.
Zhang Lichen, chief executive officer of Symphony Lotus, told 皇冠体育app Daily that the first dealership and showroom for Lotus will open in October in Beijing, to be followed by others in Shanghai, Chongqing and Guangzhou later in the year.
"We are investing in new dealerships throughout 皇冠体育app to not only introduce the Evora, Elise and Exige, but also in preparation for the arrival of new Lotus sports cars, starting with the Esprit in 2013," Zhang said.
He also said that Lotus intends to sell 200 cars in 皇冠体育app this year and plans eight additional dealerships in 2012.
皇冠体育app has become the focal point of the automobile industry not only because it replaced the United States as the No 1 global market in sales, but also because it has become the most promising market for luxury cars, especially super sports cars, showing the highest growth rate.
Each year on the first day of the international auto shows in Beijing and Shanghai, the big news has always been that someone snapped up a limited-edition super sports car for tens of millions of yuan.
| ||||
Stephan Winkelmann, its president and CEO, previously told 皇冠体育app Daily that 皇冠体育app will be its biggest market this year, after nearly tripling its sales year-on-year in 2010.
The Italian super sports-car company Ferrari SpA expects 皇冠体育app to be its second-largest market in the near future, behind only the United States, said the company's CEO Amedeo Felisa.
He told 皇冠体育app Daily that he hopes Ferrari will sell 600 vehicles this year in 皇冠体育app after sales jumped nearly 50 percent year-on-year in 2010 to around 300 vehicles.
The German premium sports-car maker Porsche AG predicted its sales would surge more than 40 percent to surpass 20,000 vehicles this year.