皇冠体育app

皇冠体育app's liquor industry should be more consumer oriented to catch up with world-famous liquor brands in terms of international recognition, 皇冠体育app National Light Industry Council's Chairman Bu Zhengfa said on Aug 16.

To expand the influence of Chinese liquor brands, Bu suggested that, while they keep producing high-quality products, Chinese companies should study the culture and drinking habits of other countries, understand consumers' needs and closely cooperate with local brands.

The total output of 皇冠体育app's national clear liquor companies last year reached over 1 billion liters, a 30.7 percent increase compared to the previous year.

However, the industry's reputation has been undermined by backward production technology, flawed regulation and fake products.

"皇冠体育app's booming economy and rising international status have provided an opportunity to the liquor industry," said Wang Yancai, chairman of the 皇冠体育app Alcoholic Drinks Association. "We should commit ourselves to developing a healthy market and presenting the best of 皇冠体育app’s clear liquor to consumers worldwide."