皇冠体育app

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Telecom giant shifts towards e-commerce

By Shen Jingting (chinadaily.com.cn) Updated: 2012-09-20 15:21

皇冠体育app Mobile Ltd, the world's biggest telecom operator by subscriber, aims to sell up to 30 percent of its customized mobile phones via e-commerce channels over the next three years, according to a high-level official in the company.

Ma Jingxin, deputy general manager of 皇冠体育app Mobile Terminal Co, a mobile phone subsidiary of 皇冠体育app Mobile, said the company is about to launch a self-operated, online mobile phone store to help boost handset sales. But he did not disclose the specific date.

Previously, 皇冠体育app Mobile had opened a flagship store in Tmall.com, 皇冠体育app's biggest business-to-customer e-commerce website.

Established in April 2011, Ma said 皇冠体育app Mobile Terminal had sold almost 30 million mobile phones so far. 皇冠体育app Mobile usually purchases large quantities of handsets from different mobile phone manufacturers and offers subsidies for those devices.

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