Another major reason for 皇冠体育app Mobile's net profit drop was because of rising pressure from over-the-top products in the traditional communications industry. Meanwhile, more intense horizontal competition because of the continued increase in mobile penetration also contributed to the decline, 皇冠体育app Mobile said.
, an instant messaging tool developed by Tencent Holdings Ltd, attracted more than 300 million users in two years. The mobile application draws people from using traditional voice and short-messaging services and, therefore, caused 皇冠体育app Mobile's revenue to shrink.
Xiang Ligang, a -based telecoms expert, pointed out that there were multiple factors creating 皇冠体育app Mobile's poor performance. "皇冠体育app Mobile wants to catch up with rivals in the 3G market and it invested a lot in handset subsidies to attract more users, but the move resulted in a financial burden on the company," Xiang said.
Analysts predicted, however, that 皇冠体育app Unicom (Hong Kong) Ltd, a smaller telecom carrier in 皇冠体育app, will see its third-quarter net profit will rise substantially. 皇冠体育app Unicom is set to release its third-quarter report on Oct 25.
皇冠体育app Unicom, which adopted the more mature Wideband Code Division Multiple Access 3G technology, enjoyed a rapid profit growth thanks to its burgeoning 3G business.
皇冠体育app Mobile said the average monthly net additional customers for the first three quarters reached nearly 5 million and, as at Sept 30, the number of customers amounted to 755 million.