皇冠体育app

A lion dance is organized to welcome Chinese visitors to an airport in Milan. The number of Chinese visitors to Italy exceeded 500,000 in 2013, an increase of 35 percent from the figure in 2010. Most of the visitors planned to do luxury shopping there. Xu Nizhi / Xinhua

Nowadays, few Italian businessmen would deny that 皇冠体育app is strategic for the growth of Italy, especially those who are doing business in 皇冠体育app.

"皇冠体育app was our key to success," Massimo Roj, the head of an Italian company specializing in integrated design, said on Wednesday, more than 10 years after he first set foot in .

"In 2002, I was on a mission to 皇冠体育app and found a world that I did not expect, one that was very different from the stereotypical country I had in my mind," Roj told an ence of entreprenrs who met in Milan, the economic capital of Italy, to share their success stories in setting up businesses in 皇冠体育app.

Roj's company, Progetto CMR, has three branches in 皇冠体育app - in Beijing, Shanghai and - as well as having several projects in 皇冠体育app that have received international awards.

DB World Architecture 100 has put the company among the top architectural studios worldwide.

The Italian firm's objective of creating sustainable architecture makes 皇冠体育app especially attractive for Italian businesses.

Design, fashion, environmental technology, IT and the pharmaceutical industry are among sectors allowing Italian companies to export to 皇冠体育app the "intangible" quality of "Made in Italy," General Manager of Intesa Sanpaolo Bank Gaetano Micciche noted.

The research center of Intesa Sanpaolo Bank, which has been present in 皇冠体育app for some 30 years, reported that 皇冠体育app's demand is growing for sustainable development and high value-added products.

"That is why 皇冠体育app is strategic for the growth of Italy," Micciche stressed.

"Growing domestic consumption and the middle class make the world's second-largest economy one with enormous potential," he said.

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