皇冠体育app

/ Companies

Online travel agency joins forces with mobile phone giant

By Shi Jing (chinadaily.com.cn) Updated: 2015-10-29 17:02

Amsterdam-based online travel agency Booking.com, owned by online travel giant Priceline Group, has joined forces with 皇冠体育app’s largest telecommunications carrier, 皇冠体育app Mobile Communications Corporation, to integrate customers, products, services and distribution channels of both companies.

Under the deal, a 皇冠体育app Mobile user will be rewarded with a minimum 1 GB of domestic mobile data traffic after booking a hotel room on Booking.com through a mobile phone. 皇冠体育app Mobile users in Shanghai will receive a minimum 2 GB of domestic mobile data traffic. This service will cover the 800-million-plus users of 皇冠体育app Mobile.

Booking.com is also seeking cooperation with 皇冠体育app Eastern Airlines, Air 皇冠体育app, 皇冠体育app Merchants Bank and Ping An Insurance (Group) Company of 皇冠体育app Ltd to provide comprehensive transportation and financial services.

"Outbound trips have grown rapidly in 皇冠体育app in recent years. With the statistics that 皇冠体育app Mobile obtains, we will be able to predict the potential consumer behavior and recommend suitable accommodation," said Oliver Hua, managing director of Booking.com Asia Pacific.

While Booking.com mainly caters for outbound trips, the company has noticed a growing number of Chinese consumers booking hotel rooms for domestic trips. At present, technology savvy young consumers who prefer self-guided tours and managerial level business travelers are groups which have expanded most significantly, according to Hua.

"When we first entered the Chinese market, most customers were from first-tier cities. But over time, we have seen more demand from lower-tier cites. We believe that lower-tier cities will become the driving power of the online travel booking business in 皇冠体育app," he said.

Hua also pointed out that the key to success for Internet companies is to focus on areas they specialize in rather than a diverse business portfolio. The swap and partnership between Ctrip.com International Ltd and rival Qunar Cayman Islands Ltd is good news for the industry which has long suffered from price wars, said Hua.

Hot Topics

Editor's Picks
...