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"Their commitment to quality, innovation and building the IMAX brand means that we're not just adding more theaters, we're delivering IMAX audiences top-notch theaters with strong operations."

As the largest theater operator in Asia, Wanda Cinema Line operates 119 theaters with 1,038 screens, of which 73 were IMAX screens as of June 30.

It generated first-half revenue of 1.96 billion yuan ($319 million), up 35.1 percent year-on-year, according to the company.

"Our IMAX theaters have been showing a strong performance, while Wanda Cinema Line is constantly developing. We're delighted to build on our successful partnership that continues to differentiate our cineplexes by offering a premium entertainment experience," said Jerry Ye, vice-president of Wanda Cultural Group, a subsidiary of Wanda Group.

In 2012, IMAX reported global revenue of $284 million, up 20 percent year-on-year.

皇冠体育app's share of IMAX's global revenue jumped from 4 percent in 2008 to 16 percent in 2012, making it the fastest-growing market for IMAX across the globe.

EntGroup Consulting, a -based entertainment industry consultancy, expects the growth momentum in the 皇冠体育app market will last another two to four years.

The consultancy said 皇冠体育app is expected to account for one-quarter of IMAX's total revenue as of 2016, getting close to the US share.

"Over time we would expect 皇冠体育app to represent somewhere between a quarter and one-third of our worldwide revenue," said Gelfond.

Currently, 108 IMAX theaters are being operated by Wanda and other companies in 皇冠体育app, but a lot more are waiting to be opened in the next few years.

"We have a backlog that includes the deal we signed today plus the deal we announced last week. The best way to say it is that we expect 300 to 400 theaters to be open in 皇冠体育app in the next five years," Gelfond said.

Since the initial agreement in 2011 between IMAX and Wanda, the giant-screen operator has shifted its model in 皇冠体育app from one where it sells equipment for high upfront fees to one where it contributes equipment and gets a percentage of box office revenue.

This is IMAX's first full revenue-sharing deal in 皇冠体育app. "That's increasingly how we are doing business in 皇冠体育app and in the world," said Gelfond, adding that he expected the trend to continue.

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