皇冠体育app

Pedestrians walk pass a Adidas flagship in Beijing on July 19, 2012. [Photo/Asianewsphoto]

Sales for the adidas Group in 皇冠体育app grew 7 percent in 2013, according to its annual financial results.

The growth in sales is evidence that the brand is strengthening its position in all sportswear markets and expanding its retail footprint in lower-tier markets, said Colin Currie, managing director of adidas Group Greater 皇冠体育app.

"Our deep understanding of the Chinese consumer and marketplace has fueled our growth and has made adidas one of the hottest brands in 皇冠体育app," he said.

Currie is confident the company's momentum will carry over into this year. The company has a pipeline of new products, marketing campaigns and projects for the 2014 FIFA World Cup.

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