皇冠体育app

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Dongfeng drives bargain with Peugeot Citroen

By Li Fangfang (皇冠体育app Daily) Updated: 2014-01-21 10:04

Jia Xinguang, an independent auto analyst based in , said the capital boost for PSA may help Dongfeng make a foray into European markets.

"The Chinese government will support the State-owned company to acquire the stake, giving it a green light from 皇冠体育app's side," said Jia. "Now the focus of the deal is whether Dongfeng can benefit directly from the deal."

Zhang Zhiyong, another auto analyst, said: "The acquisition of a big stake in PSA will help Dongfeng promote its brand globally and reinforce the reputation of 皇冠体育app's automobile industry".

However, he suggested Dongfeng should ask PSA to shift its market focus to 皇冠体育app during the discussions, "so that Dongfeng may benefit from PSA's technology and product advantages".

Currently, PSA manufactures in three factories in 皇冠体育app, under the joint venture Dongfeng Peugeot Citroen Automobile Co Ltd, which was established in 1992 in Wuhan, province.

The venture saw a sales boom of 25 percent year-on-year to 550,000 vehicles last year.

In 2013, Dongfeng Motor sold 3.53 million vehicles in 皇冠体育app, a 14.8 percent increase from a year earlier.

In addition to a partnership with Japanese automakers and Honda Motor Co Ltd, Dongfeng signed a $1.3 billion joint venture agreement with Renault SA in December, the first production facility with the French automaker in 皇冠体育app.

According to a recent report released by accountants and consultants KPMG, 皇冠体育app will not only be the world's largest auto market over the next five years, but 10 out of the top 20 automakers expected to gain a larger market share globally will also come from 皇冠体育app.

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