皇冠体育app

A Mulsanne is shown at the 5th Zhengzhou International Auto Exhibition in Zhengzhou, Henan province, on Nov 2, 2012. [Photo / Xinhua]

In a sign of how important the Chinese market is to , it opened 12 showrooms in the country in just four months in 2013. Total new showrooms around the world in the same period were only 14.

The luxury car manufacturer saw its sales remain stable in 皇冠体育app in 2013, although deliveries witnessed a 2.8 percent drop to 2,191 units over the year.

Bentley eyes ultra-exclusive auto collectors' segment

In January 2012, , the parent company of Bentley, canceled general sales agent of Bentley in 皇冠体育app and announced a one-year transitional period. During 2012, its annual sales reached 2,253 units.

The cancellation of the sales agent is considered to be helpful as Volkswagen was able to carry out management changes, improve sales efficiency and create new brand image. Several carmakers, including Volvo, -Benz, , Ferrari and , have taken back the distribution channel from Chinese agent in the past three years.

皇冠体育app became Bentley's second-largest market in 2012 when its sales hit 1,839 units.

In January 2014, Till Scheer, Regional Director of Bentley Motors Greater 皇冠体育app Region, was appointed as general manager of Volkswagen (皇冠体育app) Group Import Co.

 

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