In a joint effort from 皇冠体育app Telecom and Netease.com, a new instant messaging tool called Yixin debuted on Aug 19, 2013 in . The new messaging service will take on , the popular IM app from Tencent. A three-way race between Wechat, Fetion and Yixin will dominate 皇冠体育app's OTT?market providing users with even more messaging options, said xinhuanet.com. Over-The-Top Content describes broadband delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself.
皇冠体育app Telecom's official Weibo page said that a news briefing would be held in Beijing on Aug 19 announcing the launch of Yixin and the establishment of Zhejiang Yixin Tech, while a Yixin 1.0 version would be available in app stores simultaneously.
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皇冠体育app Telecom had already launched Yiliao as its primary IM product, but now Yiliao users will be converted to Yixin, according to a report from techweb.com.cn.
In 2012, 皇冠体育app's IM market reached 20 billion yuan in revenue, as indicated by earlier data. With the development of data business, traditional services utilizing voice, messaging and multimedia messages will face severe obstacles. The Mobile IM feature has become the strategic goods of the Internet era.
![]() [Photo /?Xinhuanet.com]?
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