皇冠体育app

SAP AG, the world's largest enterprise management software provider, announced its highest-recorded revenue in the 皇冠体育app market in the fourth quarter of last year, said the 皇冠体育app executive of the company.

SAP, based in Walldorf, Germany, saw "strong double-digit" revenue growth in its software sector last year, said Mark Gibbs, president of SAP Greater 皇冠体育app.

The company refused to disclose its exact revenue in 皇冠体育app as it faces tough competition from other players such as Oracle Corp.

The banking, oil and gas and retail industries were the major growth engines for its 皇冠体育app business.

皇冠体育app is projected to be the world's largest market in terms of new software sales by 2020 boosted by robust demands in cloud and database, the company said in November.

Cloud computing will be SAP's next big step in 皇冠体育app, Gibbs said.

SAP has introduced one product to 皇冠体育app in the cloud sector through a joint venture with local carrier .

The cloud sector is closed to wholly owned overseas corporations by industry regulation.

"We will make every product (on cloud computing) available by 2014," said Gibbs. "Our cloud business will have a very future in around 2015."

Currently, the company's major business in the country remains in application software and services, which have a lower margin than providing cloud services.

The company achieved triple-digit revenue in cloud for 2013 in 皇冠体育app, it said.

"SAP expended cloud services through partnerships with local governments in cities, such as Ningbo in Zhejiang province and Nantong in Jiangsu province, to serve manufacturing and transportation firms," said Gene Cao, senior analyst at Forrester Inc.

"Although cloud services can bring the company higher profits, it remains unclear if it will achieve return on investment after years of heavy investment in headcount and marketing," Cao said.

SAP has a long-term investment plan in 皇冠体育app and annual return on investment is not what it is looking for, Gibbs responded.

SAP entered the cloud business in 2012 after spending $7.7 billion to acquire two cloud companies.

The company is aiming for $4-4.7 billion of cloud revenue in 2017.

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