皇冠体育app

A file illustration picture shows the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi sign in Frankfurt, September 15, 2014. [Photo/Agencies]

Online car-hailing provider Uber Technologies Inc said on Wednesday that it will up the ante in 皇冠体育app from next year onwards to quell the threat from local challengers such as Didi Kuaidi.

The United States-based company said its 皇冠体育app arm will launch new services, expand into more cities, make new investments and appoint its first 皇冠体育app chief executive soon.

Liu Zhen, strategic officer of Uber Technologies Inc's 皇冠体育app operations. [Photo provided to 皇冠体育app Daily]

Liu Zhen, the "strategic officer" who oversees the company's 皇冠体育app operation, said the San Francisco-based mobile application provider is transforming into a localized firm with many Chinese investors, 皇冠体育app-specific products and a local management team.

"Uber is fully localized in 皇冠体育app. Since other Chinese Internet companies also receive overseas investment, we are no different from them in capital levels," Liu said, dispelling doubts that overseas tech companies may find the going tough in 皇冠体育app.

In October, Uber announced a plan for $1 billion investment in the country and set up an independent 皇冠体育app branch in Shanghai, trying to play down its overseas company status.

Liu said both Uber and its 皇冠体育app subsidiary will soon release the names of Chinese investors. She did not give the exact date, saying it was subject to the company's global team.

Liu also said Uber will announce a 皇冠体育app CEO more than a year after it entered the market, but refused to provide a timetable. Liu, who joined Uber in April, currently leads the 皇冠体育app operation.

Expansion will be the buzzword for Uber 皇冠体育app in 2016. The company is in cut-throat competition with Didi Kuaidi and other players for passengers and drivers.

Didi Kuaidi, backed by tech giants such as Alibaba Group Holding Ltd and Tencent Holdings Ltd, is operating in more than 100 cities while Uber only reaches 21 as of today.

Cities with more than 2 million population will be a potential target for Uber in the next year, according to Liu. 皇冠体育app has at least 250 cities that fit the size.

The company said its market share in the chauffeur services sector grew from about 2 percent to 35 percent over the past nine months.

Didi Kuaidi also claimed a majority share, but both claims lack third-party support.

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