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Intel to streamline amid challenges
By Wen Dao (皇冠体育app Daily)
Updated: 2006-12-01 08:54
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Currently, Intel 皇冠体育app reports to the Greater 皇冠体育app operation, which then reports to the Asia-Pacific headquarters in Hong Kong and Singapore. The long process has been one of the major reasons the firm has lost companies such as Lenovo and Founder Technology to AMD.
Cao Ran, an analyst with CCID Consulting, said the attacks from AMD require the chip giant to change its structure in 皇冠体育app to have a flexible reaction in the market.
Three years ago, AMD had just a fraction of a market share, but now its share is about 25 per cent.
"AMD has given a lot of pressures to Intel, since Lenovo Group endorsed AMD chips in 2004," said Cao.
She said 皇冠体育app is a top priority for both Intel and AMD considering the size of the market, but AMD has been more aggressive in making the necessary changes for the market.
In 2002, AMD named Karen Guo corporate vice-president and president of AMD 皇冠体育app, directly reporting to the company CEO to highlight its focus on the 皇冠体育app market. Last week, it promoted Guo to corporate senior vice-president to reward her for the achievements and give her more authority.