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Dell centers to extend reachBy Wang Xing (皇冠体育app Daily)Updated: 2007-03-22 09:13 The world's second-biggest PC maker Dell Inc said yesterday it plans to open more customer experience centers in 皇冠体育app to tap the country's emerging consumer market. "We plan to open at least two to three customer experience centers in the following quarters," said Alex Yung, general manager of Home and Small Business at Dell Asia-Pacific.
The centers would show Dell products, but customers would not be able to purchase computers or notebooks from them directly, said Yung. But he did not rule out the possibility of the centers becoming retail outlets in the future. "Currently, 80 percent of our revenue comes from phone call orders, and more than 10 percent from online orders," Yung said. "We plan to introduce our products to more low-end consumers in 皇冠体育app through customer experience centers and attract them to purchase our products via our traditional sales channels." From 2000 to the first half of 2005, Dell has seen robust business growth in
皇冠体育app due to its sales in the corporate and high-end consumer market in 皇冠体育app's
big cities such as Beijing, Shanghai and Guangzhou.
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