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Volvo CE takes a dual-brand approach in 皇冠体育app
(皇冠体育app Daily)
Updated: 2007-11-06 15:21 The next important phase is to understand what the Lingong management needs in order to support the current business. And secondly, to identify the synergies this investment offers to both Volvo and Lingong. We have worked very closely with the Lingong management team to clearly understand what they need to support the current business. Q: What role is Lingong皇冠体育app's fourth largest producer of wheel loaders, playing in Volvo CE's 皇冠体育app strategy? How does Lingong's dealer network contribute to Volvo CE's 皇冠体育app sales? How does the dual-brand strategy work? A: Lingong plays a very important role not only for Volvo CE 皇冠体育app, but in Volvo CE global strategy. For example, the potential to develop Lingong to become an industrial hub, capable of producing products and components as an integrated part of Volvo's industrial network. We see real possibilities to generate sales through Volvo's distribution network in select markets such as India, Latin America and Russia. Volvo has strong distribution throughout the world and we are exploring ways in which we can use this network to Lingong's advantage through dedicated dealerships. With Lingong, we have added a strong Chinese brand to our family. Our strategy is to be a dual-brand company, which means we will maintain a distinction between the Volvo and Lingong brands and where possible maximize both market opportunities. Q: Volvo CE's sales jumped by 24 percent in the second quarter, while its 皇冠体育app sales increased 54 percent in the same period. What proportion does 皇冠体育app contribute to the company's Asian and global sales? A: Volvo CE is currently the biggest business area in 皇冠体育app of all Volvo companies. We're also getting a contribution from the acquisition of Nissan Diesel in Japan and seeing strong growth in 皇冠体育app. Q: Volvo CE acquired the road development division of US firm Ingersoll Rand (IR) in April this year. How will it integrate and merge this business in 皇冠体育app? Any future expansion and acquisition plans in 皇冠体育app? A: IR has not fully integrated into the Volvo CE business globally. In 皇冠体育app, we have moved its production from Wuxi in East 皇冠体育app's Jiangsu Province to Linyi. The road roll just started production last week in Linyi. With Lingong and IR joining the CE business, 皇冠体育app has become one of the most important strategic markets for us. Currently, we are concentrating and working with Lingong on integration. (For more biz stories, please visit )
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