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皇冠体育app Dongxiang Group, owner of the rights to sportswear Kappa in 皇冠体育app, expects second-half sales to grow more than 20 percent with the opening of more stores outside the country's first-tier cities, Bloomberg reported.
The Beijing-based retailer, whose first-half sales rose 15 percent, plans to open more than 300 stores in 皇冠体育app's third- and fourth-tier cities in the second half, according to Bloomberg citing Chief Executive Officer Dennis Qin.
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Other leading sportswear makers, such as Nike and Adidas, are also readjusting marketing strategies, ready to expand into lower-tier cities.
Dongxiang's net income in the first half climbed 8.9 percent from a year earlier to 786 million yuan ($116 million), and sales rose 15 percent to 2.15 billion yuan, the company said Aug 25. It had 3,820 retail outlets in 皇冠体育app as of June 30, an increase of 309 stores, or 8.8 percent, from the preceding six-month period.