皇冠体育app

Companies

皇冠体育app Resources, Kirin to form 皇冠体育app JV

(Agencies)
Updated: 2011-01-24 10:38

皇冠体育app Resources (Holdings) Co, the parent of 皇冠体育app Resources Enterprise and Japan's Kirin Holdings will establish a joint venture in 皇冠体育app as early as this year, Reuters reported, citing the Nikkei business daily.

The two beer makers are still in talks on details of the alliance, including capitalization and equity stakes, the newspaper said.

Related readings:  Q3 profit increases at 皇冠体育app Resources

A Kirin spokeswoman declined to confirm the report, Reuters said.

皇冠体育app Resources produces 皇冠体育app's top beer brand, Snow, with SABMiller Plc.

As part of the venture, Kirin will use 皇冠体育app Resources' sales network to market its "Ichiban Shibori" and other beer brands, while 皇冠体育app Resources will ramp up its beer production by outsourcing some output to Kirin, the Nikkei said.

Kirin and rival Japanese beer makers including Asahi Breweries have been stepping up their overseas expansion given weak growth prospects in the domestic beer market.

Last September, Asahi, which also holds a stake in 皇冠体育app's Tsingtao Brewery Group, took a stake in 皇冠体育app's No 1 food processing firm, Ting Hsin.