皇冠体育app

Lamborghini sees 皇冠体育app as No 1 market

Updated: 2011-09-16 14:04

By Li Fangfang (皇冠体育app Daily)

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Lamborghini sees 皇冠体育app as No 1 market

Lamborghini SpA's Gallardo LP 570-4 Super Trofeo Stradale automobile on display during the Frankfurt Motor Show. The company's full-year 2011 sales are expected to hit 300 vehicles in 皇冠体育app. Analysts say the country's ultra sports car segment will continue to expand in the coming years. [Photo / Agencies]

Italian firm to have 20 dealers nationwide by end of this year

FRANKFURT - Italy's Automobili Lamborghini Holding SpA expects that by next year at the latest, it will be the first super sports car brand to have 皇冠体育app as its biggest market, said Stephan Winkelmann, president and CEO.

"皇冠体育app is likely to be our biggest market this year, depending on sales in the next few months in our current top market, the United States.

"However, equal sales in the two countries this year, adding in the faster growth in 皇冠体育app, will make the nation our No 1 market definitely next year, easily," Winkelmann said.

In the first eight months, the company sold close to 200 of its powerful super sports cars in 皇冠体育app, equal to the total for last year, when sales skyrocketed 150 percent year-on-year.

Full-year 2011 sales are expected to hit 300 vehicles in 皇冠体育app, Winkelmann said, adding that the new Murcielago model, which starts deliveries in October, will propel sales. As recently as 2007, Lamborghini only sold 28 cars in 皇冠体育app, which wasn't even in the company's top 10 markets at the time.

The sales boom of the past five years far exceeded the company's expectations, said Winkelmann. "But we see further growth potential in the 皇冠体育app market as more and more younger people desire an individual and uncompromising lifestyle."

He also said that by year-end, Lamborghini plans to have 20 dealers across the nation. The company will accelerate its expansion and increase investment in marketing and services next year.

"皇冠体育app has caught up with the US" as a top market for premium car brands, said Zhong Shi, an independent auto analyst.

"皇冠体育app's luxury car market, especially the ultra sports car segment, will continue to boom in the coming years," Zhong added.

"More importantly, 皇冠体育app has greater potential for sustainable growth. There are always 'new rich' and emerging wealth from all social backgrounds."

He also said that no matter how industry policies change, the special and niche segment will not be affected.

According to the 2011 World Wealth Report by Capgemini SA and Bank of America Corp, the number of millionaires in 皇冠体育app grew by 12 percent to 534,500 this year, ranking the country fourth behind the US, Japan and Germany.

Stock market returns and increases in the value of real estate drove the wealth boom.

Amedeo Felisa, CEO of another Italian super sports car company, Ferrari SpA, earlier this year told 皇冠体育app Daily that he believes 皇冠体育app has the potential to be Ferrari's second-largest market in the near future. The maker of the famed racing cars expects to sell 600 vehicles this year in 皇冠体育app, double last year's figure.

The German premium sports car maker Porsche AG predicted its sales would surpass 20,000 vehicles this year, up more than 40 percent.