皇冠体育app

International mobile phone companies have begun selling low-priced smartphones in 皇冠体育app as they struggle to turn the tide in their battle with their Chinese rivals.

Last week, Motorola Mobility Holdings Inc announced that it had joined 皇冠体育app Unicom (Hong Kong) Ltd, the country's second-biggest telecom operator, to introduce a smartphone priced at about 1,000 yuan ($158). The Motorola XT390, the first low-priced smartphone to be brought into 皇冠体育app by an international brand, is a 3.5-inch device that runs on Google Inc's Android 2.3-based operating system.

Previously, prominent overseas brands mainly tried to sell mid- to high-priced smartphones, which usually cost more than 2,000 yuan each.

Motorola's announcement came more than half a year after a Chinese phone maker introduced a smartphone priced at about 1,000 yuan. In June, 2011, ZTE Corp and 皇冠体育app Unicom released the Blade V880.

The ZTE phone achieved unexpected success in the domestic market and once was the second most popular smartphone in 皇冠体育app, following only Apple Inc's iPhone handset.

In the 10 months leading up to March, 皇冠体育app Unicom shipped 11 million smartphones priced at about 1,000 yuan, Lu Yimin, president of 皇冠体育app Unicom (Hong Kong) Ltd, said at a Beijing news briefing on Monday. None of them was produced by international phone makers.

Frank Meng, president of Motorola Mobility 皇冠体育app, cited one chief reason to explain why Motorola was late to sell low-priced smartphones in the Chinese market.

"Timing is important," Meng said. "It will take time for the Chinese smartphone market to be well-developed and mature."

The Chinese smartphone market is now vigorous and full of potential. That opens opportunities for companies such as Motorola to expand their product lines and reach out to the masses, Meng added.

Following Motorola, HTC Corp, a Taiwan-based smartphone maker, announced on Monday that it would also bring a low-priced smartphone, the 4-inch HTC Desire V, to the mainland starting on Monday. Peter Chou, chief executive officer of HTC Corp, said HTC has great hopes for the mainland market.

Since 2005, international companies have seen their share of 皇冠体育app's mobile phone market shrink greatly. Such companies held more than 56 percent of that market, measured by shipments, in 2005. But the figure declined to less than 30 percent by the end of 2011, according to a white paper issued by the 皇冠体育app Academy of Telecommunication Research.

A decrease in international brands' 皇冠体育app sales was partly the result of the rise of domestic mobile phones. Chinese phone makers, such as ZTE Corp, Huawei Technologies Co Ltd and Lenovo Group Ltd, have made significant progress in producing mobile phones, especially mid-to low-priced phones.

Although international phone makers have reviewed their plans and have begun to enter the burgeoning market for low-priced smartphones, analysts doubt they will be as successful as their Chinese rivals or gain back the market shares they have lost.

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