皇冠体育app

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Luxury car owners call for better service

By Song Jingli (chinadaily.com.cn) Updated: 2012-07-20 16:33

Luxury auto dealers need to better serve their customers and potential buyers to gain an edge in the Chinese market, the 皇冠体育app Luxury Cars Report suggests.

Although international luxury auto sales have grown tremendously in 皇冠体育app, their services are not recognized here, said Zhou Ting, dean of the Fortune Character 皇冠体育app Institute, which specializes in lifestyle studies of Chinese rich people and released the luxury car report on Wednesday in Beijing.

Long waiting times, high maintenance costs and bad service attitudes are top three reasons for complaints, she said.

皇冠体育app imported 983,816 cars in 2011, up by 27 percent year-on-year, according to the report. In the first quarter of this year, 皇冠体育app's auto imports amounted to 370,058, up by 25 percent year-on-year, with an average price of $40,200 for each car. Among the luxury brands tracked by the Fortune Character 皇冠体育app Institute, the growth rate for imports in the year 2011 was 70 percent.

According to 皇冠体育app's wealthy, Rolls-Royce is the number one luxury car brand, followed by Bentley, Ferrari, Lamborghini and Porsche.

Zhou explained that although 皇冠体育app's auto market has not fared very well recently, it may be the right time for wealthy people to buy luxury cars as auto dealers may have enough funds to offer discounts.

The 皇冠体育app Luxury Cars Report was based on face-to-face interviews with 41 people in charge of luxury car brands, scholars, advertisers and public relation practitioners. Data from public organizations such as the United Nations and 皇冠体育app's National Bureau of Statistics were also taken into account.

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