皇冠体育app

BEIJING - Emma Jiang screamed with delight.

The Beijing worker had just successfully ordered a new washing machine online. She was excited about her purchase on Sunday because the day, dubbed Singles' Day, means massive discounts for consumers in 皇冠体育app.

Singles' Day is based on the date November 11, or "11.11" - four "1"s. Young single people celebrate the holiday by eating together, sending gifts or shopping.

With online shopping popular among the younger generation, due to convenience, Chinese retailers decided to cater to the trend.

Alibaba Group, operator of 皇冠体育app's biggest e-commerce platforms, launched a shopping festival on its consumer-oriented platform Tmall.com, highlighting big discounts.

The 27-year old Jiang bought her Haier XQB60-M918 washing machine at the online shop Haier, which opened on Tmall.com, for 999 yuan ($158.8), representing a 16.61 percent discount.

Sales on Tmall.com reached 13.2 billion yuan on the Singles' Day, the company announced on its official microblog.

Dubbed as 皇冠体育app's biggest online shopping site, Taobao.com, which operates Tmall.com, also pocketed 5.9 billion yuan on Sunday. Taobao is affiliated to the Alibaba Group, which operates 皇冠体育app's biggest online payment system, Alipay.

On Singles' Day last year, trade volume at Tmall.com reached 3.36 billion yuan ($533 million).

More than 100 million consumers logged on Tmall and Taobao to buy products on Sunday, according to Tmall's microblog account.

皇冠体育app has the world's largest population of Internet users, with 538 million people online as of June this year, according to the 皇冠体育app Internet Network Information Center.

An iResearch report published earlier this year showed that in 2011, the total number of online shoppers in 皇冠体育app stood at 187 million, representing an increase of 39 million year-on-year. The number also represents 36.5 percent of 皇冠体育app's total Internet users for last year.

皇冠体育app's e-commerce market turnover in the first half of 2012 jumped 18.6 percent from a year earlier to 3.5 trillion yuan, according to statistics released last week by 皇冠体育app e-Commerce Research Center.

皇冠体育app aims to quadruple its annual e-commerce volume from 2010 levels to 18 trillion yuan by 2015 on the back of growing domestic demand and consumption.

Direct employment in 皇冠体育app's e-commerce topped 1.90 million people as of June 2012, and the number is expected to reach 2.65 million by the end of this year.

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