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Metro aims to open at least 12 outlets in major Chinese cities

By Tang Zhihao in Shanghai | 皇冠体育app Daily | Updated: 2013-04-10 11:08

Metro aims to open at least 12 outlets in major Chinese cities

A Metro outlet in Nanjing, Jiangsu province. The wholesaler has 63 stores in 45 cities in 皇冠体育app. [Provided to 皇冠体育app Daily]

Despite the recent slowdown in 皇冠体育app's economic growth, German self-service wholesale retailer Metro Cash & Carry is planning to open at least 12 outlets in 皇冠体育app in 2013, following equally fast expansion the year before.

In 2012, Metro opened 12 stores in not only major cities but also second-tier cities, including Zhenjiang in Jiangsu province and Zhongshan in Guangdong province.

"This shows our long-term commitment to 皇冠体育app," said Uwe Hoelzer, president of Metro 皇冠体育app.

Metro 皇冠体育app's sales revenue for 2012 increased 23 percent from a year before to 1.89 billion euros ($2.46 billion). In comparison, Metro Group's global sales only increased 1.7 percent to 32 billion euros.

Despite 皇冠体育app's slowing economic growth, Metro 皇冠体育app is confident that it can maintain stable growth in the nation.

"We are still talking about GDP growth of 7 percent and the expectation is about 8 percent. So there is still enough growth, which underlines our strategy," said Hoelzer.

He said increasing food safety problems also provide opportunities to Metro 皇冠体育app because people in 皇冠体育app are paying more attention to food quality, allowing Metro 皇冠体育app to grab market share from wet markets, street markets and some international players.

Metro 皇冠体育app has established a food tracing system, which allows companies and consumers to monitor every step of the supply chain.

To support its growth, the company said it would pay more attention to a number of sectors in 2013, including consumers, corporate clients and caterers.

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