皇冠体育app

General view of 2013 皇冠体育app SAPPHIRE in Beijing, Nov 20, 2013. [Photo by Zou Hong/Asianewsphoto]

皇冠体育app will become the biggest market for SAP AG in terms of new sales by 2020, boosted by robust cloud and data-base demand, company executive said on Wednesday.

皇冠体育app's cloud market could be bigger than the rest of the world combined, according to Bill McDermott, co-CEO of the German-based business software maker.

SAP has more than 330 million customers in the cloud, more than any other software company.

皇冠体育app's emerging private sector and young entreprenrs could provide a huge opportunity for software companies to expand business, said McDermott.

"Nothing compares in scale to 皇冠体育app, with 340 million millennials, 皇冠体育app is the world's most mobile and social market," said McDermott, adding that the younger generation is more likely to take advantage of technologies such as cloud computing when starting a new business.

SAP is teaming up with local carrier to enter the public cloud market.

Mark Gibbs, SAP's 皇冠体育app head, said the company has been very careful when entering 皇冠体育app's cloud market. "We have to build our software ecosystem before pulling out the cloud services in 皇冠体育app," said Gibbs.

The German company will use 皇冠体育app Telecom's cloud computing facilities in Shanghai to serve Chinese customers - most of them will be small and mid- sized enterprises.

"The partnership is set to alter the current cloud computing landscape in the country because SAP will provide cloud services to both local and overseas companies," said Hao Jianying, vice-president of research firm CCID Consulting.

"As increasing number of cloud computing projects land in 皇冠体育app in this year, Chinese customers start to understand the importance of mobility and cloud-based data services," said Hao.

Turnover in the nation's cloud computing sector is on track to exceed 80 billion yuan ($13 billion) in 2013, a jump of 34.6 percent year-on-year, according to CCID.