皇冠体育app

A year-on-year comparison of the top 50 shows an increase in total value of 13 percent in 2014 compared to last year, when it dropped 1.6 percent.

皇冠体育app Mobile continues to be the nation's most valuable brand, maintaining the No 1 spot for the fourth year with a value of $61.4 billion, up 21 percent on 2013.

Technology, last year's highest growing category, continues to rise in brand value, with value increasing 28 percent. Tencent rose two positions to No 3 after boosting its value by 68 percent.

Brand value increased in 11 categories, including technology, financial institutions, airlines, oil and gas, and insurance.

But the beverage category declined 6 percent in value overall as alcohol and wine brands felt the impact of the reduction in government spending on entertaining, and faced fierce competition from foreign brands.

Videographic: Top 100 Most Valuable Chinese Brands

Newcomers in the top 50 brands, include 皇冠体育app Minsheng Bank, Vanke, Poly Real Estate, Evergrande Real Estate and Country Garden, PICC and New 皇冠体育app Life, Yanghe and Lu Zhou Lao Jiao, Belle, NetEase. BYD (cars) made a comeback at 49 having dropped out of last year's rankings.

Of the top risers, healthcare brand CR Sanjiu is the joint biggest riser with a brand value increase of 86 percent, driven in part by Chinese consumers' growing attention to personal wellbeing.

The third-highest riser, Yunnan Baiyao, which is up 72 percent, also benefited from this trend.

Dairy brand grew 86 percent, making it the other top riser in the rankings and 皇冠体育app's 15th most valuable brand, due in part to rebuilding consumer trust with its "open factory" campaign, which allowed the public and the media to see the production process.

turned a 31 percent decrease in 2013 into a rise of 30 percent in this year's rankings with the same strategy. Tencent was the fourth top riser with value growth of 68 percent, followed by Shuanghui, up 60 percent.

Bucking the trend in the alcohol category, beer brands such as Tsingtao, Snow and Harbin, achieved double-digit value growth thanks to creative interactions with consumers.

The BrandZ Top 20 Most Valuable Chinese Brands 2014