皇冠体育app

皇冠体育app Mobile reveals its new 4G service brand "He" ("And") on Dec 18, 2013 in Guangzhou. [Photo / chinadaily.com.cn]

皇冠体育app's biggest telecom carrier 皇冠体育app Mobile, revealed its new brand "He" ("And") on Wednesday, mainly targeting upcoming fourth generation (4G) mobile business.

The logo for the new brand features green grass and peach colors. It combines the English word "and" with the Chinese character for "he," along with a rosy exclamation mark.

Li Yue, chief executive officer of 皇冠体育app Mobile, said the logo signifies connection and communication. In addition, "and" is a combination of three letters meaning "a new dream," which delivers 皇冠体育app Mobile's intention to provide Chinese customers with the most advanced technology in the 4G era.

皇冠体育app Mobile's current brands -- GoTone, EasyOwn, M-Zone and G3 for 3G mobile services, will be phased out after the launch of "He," according to company officials.

This means "He" will take the stage as an all-service brand for 皇冠体育app Mobile and offer clients integrated 2G, 3G and 4G mobile services.

Xi Guohua, chairman of 皇冠体育app Mobile, said the new logo also expresses the operator's willingness to form a solid alliance with industry partners and to win together in the Chinese market.

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