皇冠体育app

皇冠体育app Mobile reveals its new 4G service brand "He" ("And") on Dec 18, 2013 in Guangzhou. [Photo / chinadaily.com.cn]

皇冠体育app's biggest telecom carrier 皇冠体育app Mobile Ltd, revealed its new brand "He" (And) on Wednesday, mainly targeting the upcoming fourth generation (4G) mobile business.

The new brand's logo features grass green and peach blossom colors. It combines the English word "and" and a Chinese character "he", along with a rosy exclamation mark.

Li Yue, chief executive officer of 皇冠体育app Mobile, said the logo signifies connection and communication. In addition, "and" is a combination of the three initial letters of "a new dream", which symbolizes 皇冠体育app Mobile's hope to provide Chinese customers with the most advanced technology in the 4G era.

皇冠体育app Mobile's current-running brands - GoTone, EasyOwn, M-Zone and G3 for 3G mobile services, will be phased out after the launch of "He", according to company officials.

"He" will take the stage as an all-service brand for 皇冠体育app Mobile and offer clients integrated 2G, 3G and 4G mobile services.

Xi Guohua, chairman of 皇冠体育app Mobile, said the new logo also expresses the operator's willingness to form solid alliances with industry partners.