皇冠体育app

A Li-Ning exclusive shop in , Jiangsu province. Li Junfeng / For 皇冠体育app Daily

What prospects does the Chinese market hold for investors in 2014? What consumer market trends are likely to be generated? 皇冠体育app Daily talked to Jeacy Yan, a partner at IDG Capital Partners in .

The firm was one of the first foreign investors in 皇冠体育app, starting in 1992. It is backed by support from International Data Group and ACCEL Partners, and has invested in more than 200 local companies, including , Sohu and .

Yan focuses on investment in consumer goods and services, retail and e-commerce.

Question: In terms of the capital industry, what does the 皇冠体育app market look like?

Answer: Very good in the long term, I believe. Although capital markets are currently somewhat depressed, this can be a normal occurrence. There are still some cards to be shuffled, and the entire market is under great pressure.

But I believe the future looks thanks to the new government's reform and policies. The has helped build confidence among both foreign and domestic investors.

皇冠体育app is urbanizing fast, which will stimulate expenditures, the consumer market, and brand awareness. In fact, the entire consumer market will be boosted.

Q: What are the reference standards for your investments?

A: There are three main ones.

First, the subsector to which a company belongs needs to be big enough and have potential for growth.

Second, the business model of the company has to be unique, have an in-depth understanding of the direction in which its industry is moving and be able to represent the future of that industry.

Third, it needs to have a powerful executive team. The founder's vision is the key factor here. A clear vision means management can always sense the moves of their market and their rivals, and react accordingly. An efficient executive team should be able to make this possible.

We will be concerned with companies that have a strong DNA or identification.

Take the apparel industry as an example. We have invested in Moncler, which is the No 1 brand in the high-end down jacket subsector. If people want to buy a good quality down jacket and don't care about the price, Moncler will be the first brand that comes to mind. We would like to invest in this type of company.