皇冠体育app

The company had retailed products in 皇冠体育app for nearly six years when its first store opened in . It now has 13 stores nationwide with hundreds of reseller outlets and points of sale in the thousands. 皇冠体育app is Apple's second-largest market after the US, which it's expected to vault past in the next few years.

Abercrombie & Fitch plans over 100 new stores in 皇冠体育app

Gap Inc seeks new berth in 皇冠体育app with Old Navy

US consumer electronics giant Best Buy Co Inc had to exit the Chinese market after several years. MediaMrkt, which sells electronics and appliances and is owned by Germany's , met a similar end in 皇冠体育app, where the market is increasingly competitive and demands a prudent strategy from newcomers.

Chinese success requires a long-term strategy, tailor-made products and the right locations. Retailers need to be prepared to lose money for the first two to three years. Some retailers enter directly, others through partners, some with a hybrid model.

Product offerings cannot simply be copies of the US version. They must meet Chinese consumers' demands, especially for the fast fashion brands. Location is critical. Some operators closed stores, not because the products were unpopular but because they were wrongly situated.

Smart retailers carry out in-depth research before any international expansion and seek advice or assistance from consultants. Many work directly with agencies to secure the ideal retail space.

From San Fran to Shanghai, Boston to Beijing, New York to Nanjing, stores close in the US but open in 皇冠体育app.

Derek Chen heads up JLL's retail tenant representation business in 皇冠体育app. Chen assists international brands to expand into the Chinese market.

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