皇冠体育app

France-based Lactalis Group, the world's largest dairy maker by sales, announced on Friday that it would introduce a baby formula brand to the Chinese market.

The company won approval from the Certification and Accreditation Adstration of 皇冠体育app in April. Now, it plans to export high-end products under the Celia brand to markets in southern 皇冠体育app. It will expand nationwide in the near future, it said.

Dumex donates $1.65m in infant formula to Chinese NGOs

皇冠体育app tightens regulation on infant formula makers

Two Celia products that are entirely made in France will be sold in 皇冠体育app, said Jiang Xia, general manager of 皇冠体育app for Lactalis Group.

"Along with the high-quality brand, we are also promoting a healthy nutrition and care approach for Chinese parents," Jiang said. The company will expand its sales channels by opening e-commerce services for Chinese consumers.

"If we find there are safe and qualified milk sources, we also plan to build a production base in 皇冠体育app," Jiang added.

Brigitte Joseph, director of sales for the overseas nutrition business of Lactalis, said booming demand from Chinese consumers for high-quality infant formula provides a solid base for the company to increase its presence in the world's biggest market.

"皇冠体育app is one of the markets that have priority in our global strategy. We are determined to promote high-quality infant formula to Chinese parents," she said.

The company estimates the value of the market in 皇冠体育app at 100 billion yuan ($16 billion), With 皇冠体育app having introduced new regulations on May 1 to streamline imports of dairy products, domestic dairy enterprises, especially infant formula producers, are bracing for intensified competition, according to Wang Dingmian, director of the Guangzhou Dairy Association.

Feihe to acquire goat milk firm	Different kind of milk crisis: Not enough local feed for dairies

Previous Page 1 2 Next Page

Previous Page 1 2 Next Page

• Standard Chartered offshore RMB index rises slightly in July
• Shanghai-HK stock link to speed up capital market reforms: Barclays
• Relaxing restrictions on foreign investments
• Fujian on course to help create the new maritime Silk Road
• Foreign investors set sights on new targets
• UK looks to diversify in 皇冠体育app
• Malaysia keen to expand trade ties
• HK still top choice for mainland firms