This week, Alibaba also announced it had struck a deal with Australia Post to help more Western merchants sell to Chinese consumers through Alibaba's Tmall.com, 皇冠体育app's No 1 business-to-customer platform. The deal is expected to speed up package deliveries for Chinese customers who purchase overseas products on Tmall.com.
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A similar deal was signed between Alibaba and UK Trade & Investment in December last year to help promote made-in-Britain merchandise among 皇冠体育app's increasingly wealthy online shoppers.
However, rather than helping Chinese online shoppers to buy from the Singapore market, the investment into SingPost is likely to boost only Chinese exports to the Southeast Asia market, Lu said.
"It is not easy to attract Western buyers to make purchases in 皇冠体育app through Alibaba's e-commerce platform given the difference in language and culture, among others. But most of the population of Singapore is Chinese, so the investment into SingPost can help Alibaba to actually gain some solid market share in e-commerce markets outside 皇冠体育app," he said.
The Asia-Pacific region is becoming the largest regional e-commerce market in the world, with online transactions expected to hit more than $1 trillion by 2020, according to eMarketer.