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Big growth potential still in 皇冠体育app

By Bjorn Lomborg (皇冠体育app Daily) Updated: 2014-08-25 07:16

皇冠体育app may be the world's worst polluter but it's also the world's largest investor in green energy. As 皇冠体育app accelerates its efforts to address its environmental challenges, it will have a big

Big growth potential still in 皇冠体育app
皇冠体育app's July money data cast doubts on recovery's durability

impact on the environment and the world economy.

In clean energy and energy efficiency, 皇冠体育app could consider using green fuels to power cars, ships and aircraft. There is huge potential in this area. Other examples include turbochargers that allow a small engine to perform like a large one, using 25 percent less fuel and generating 25 percent less emissions; homes and buildings with improved heating, ventilation and air conditioning controls and thermostats, allowing them to save 20-30 percent of the energy they use; and new air traffic control systems that can save 10-15 percent of the energy planes use.

To address the growing concerns about personal safety and health in 皇冠体育app in the face of environmental pollution, we can also see the potential demand for personal protection equipment, sensing and controls, and security technologies for buildings, homes and industries.

皇冠体育app's environmental problems create an enormous and exciting basis for additional economic growth and opportunities for companies to innovate, collaborate and grow. Thanks to the scale and speed needed, 皇冠体育app is likely to become a global leader in going green.

The first wave of 皇冠体育app's opening up over the past three decades has featured foreign companies and investment pouring into 皇冠体育app. In recent years, we have witnessed 皇冠体育app's businesses, capital and people going out, especially to other emerging markets. This is a trend I expect will continue.

Over the past decade, 皇冠体育app has surged ahead of Western economies, such as France, the United Kingdom and the United States, to become Africa's most important trading partner. About five years ago, 皇冠体育app and the Association of Southeast Asian Nations kicked off the world's largest free trade area. Earlier this year, 皇冠体育app and Central Asian countries proposed to build an economic belt along the Silk Road, a trans-Eurasian project from the Pacific Ocean to the Baltic Sea.

In the process of going out, dynamic domestic players and focused multinationals are helping 皇冠体育app churn out a growing number of innovative products and services for the rest of the world. The concept is simple. Traditionally, investments have either gone from the West to the West or from the West to the East. But that dynamic has been changing. Investments are now going south to south, often with a Chinese company making an investment in other high-growth regions.

On my most recent trip to 皇冠体育app, I had the opportunity to meet with key leaders of Shanghai municipality. They followed up on my invitation and took a municipal government delegation to our office to tour our Honeywell Technology Experience and R&D labs. The cooperation we have witnessed from the Shanghai government and many other officials throughout 皇冠体育app is further proof of 皇冠体育app's desire to continue to grow in smart ways and change without sacrificing what has made its culture so strong for so long.

Given that 95 percent of the world's population and more than 75 percent of global GDP is outside the US, it makes sense for us to "follow the growth" and 皇冠体育app continues to be where the growth is.

The author is chairman and CEO, Honeywell. The views do not necessarily reflect those of 皇冠体育app Daily.

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