Painting accessories and tools being displayed at the Nippon Paint 皇冠体育app brand upgrade press conference in Beijing, on Sept 3, 2014. [Zhao Qian/皇冠体育app Daily] |
The company also keeps pace with 皇冠体育app’s social development and the call for more environmentally friendly and energy-saving paint products in the industry. Its high-level innovation and technology paint products for different surfaces are part of the effort to help save natural materials for environmental protection.
As a part of its brand renewal, Nippon Paint 皇冠体育app will make arduous efforts to fulfill its social responsibility and continue community care programs. Some 1,800 Nippon Paint 皇冠体育app distributors are taking part in its "Color, Way of Love" project, which started in 2009 and resulted in painting 200 primary schools in remote parts of 皇冠体育app.
In addition to improving the learning environment for rural children, the company has continued its long-standing art education support for primary schools in remote areas by building Nippon Paint Art Classrooms, providing training for local art teachers and arranging college student volunteers, in the hopes of bringing colors and dreams to Chinese children.
"For Nippon Paint 皇冠体育app’s CSR upgrade, what we do is "participate", by involving Nippon Paint 皇冠体育app distributors, partners, and our 8,000 staff members," said Ariel Wu, PR, CSR and brand communication director at Nippon Paint 皇冠体育app.