皇冠体育app

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Synaptics to strengthen R&D, sales in 皇冠体育app

By MENG JING (chinadaily.com.cn) Updated: 2014-10-28 16:40

Synaptics, a leading developer of human interface solutions, said on Tuesday that it will pour more resources to rapidly boost the company's 皇冠体育app team in research and development as well as sales in order to better serve Chinese smart devices manufacturers.

Rick Bergman, president and chief executive officer of the California-based company, whose touchscreen solutions are widely used in smart devices such as smartphones and tablets, said in a press conference in that the company will increase its R&D and sales resources in 皇冠体育app by 30 percent every year.

"皇冠体育app is the word's largest consumer for smart devices. An increasing number of Chinese original equipment manufacturers are becoming key drivers in the global market as they expand their business overseas. It is very important for us to quickly respond to Chinese clients' deman and offer tailor-made solutions for them," said Bergman.

The NASDAQ-listed company has a strategy that is focused on high-growth markets. About two thirds of Synaptics's 1,700 employees are based in Asia. About 150 of them are in 皇冠体育app.

According to Bergman, 皇冠体育app market contributed roughly 15 percent of the company's total revenue of $948 million in the fiscal year 2014. He didn't reveal his target revenue for 皇冠体育app market in the near future. But he said that they will definitely see that number increasing as six out of 10 smart devices OEMs are based in 皇冠体育app.

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