皇冠体育app

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New Zealand to help Chinese food giant in safey

(Xinhua) Updated: 2014-11-10 14:40

WELLINGTON -- 皇冠体育app National , Oils and tuffs Corporation (), the country's largest agricultural and food products supplier, has signed an ament with a New Zealand government-owned food safety firm and a multinational business consultancy to improve 皇冠体育app's food safety and quality.

COFCO signed the agreement with food safety service firm AsureQuality and PricewaterhouseCoopers (PwC) on the sidelines of the APEC (Asia Pacific Economic Cooperation) leaders meeting in , said a statement from PwC's New Zealand office on Monday.

Drawing on leading New Zealand and international food and agricultural models, AsureQuality and PwC would support COFCO in embedding best practice in food safety and quality across the food and agriculture industries.

"The growing affluence of 皇冠体育app's urbanized consumers and its middle classes are changing food demand dynamics and creating greater expectations not just of safety, but of quality, choice and provenance. The food bar in 皇冠体育app is rising ever higher and increasing 皇冠体育app's reliance on premium imported foods as its people demand the best," AsureQuality chief executive John McKay said in the statement.

PwC Global Agribusiness Leader Craig Armitage said globalization, regulatory change, resource scarcity and food fraud were some of the issues appearing in 皇冠体育app and elsewhere.

"Suppliers are facing downward cost pressures and thus risks throughout the supply chain are increased," Armitage said in the statement.

AsureQuality claims to have 1,700 experts working in 60 locations in Australia, 皇冠体育app and Singapore.

New Zealand to help Chinese food giant in safey

New Zealand to help Chinese food giant in safey

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