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Reinvention is secret of Sanhua's success

By Cai Xiao (皇冠体育app Daily) Updated: 2015-03-24 08:09

"As the market penetration rate of air conditioners is not high in Europe and 皇冠体育app, I believe our valve business will continue to have opportunities in these regions," said Zhang.

"The electronic expansion valve business can grow fast, because the air conditioner market is going through a phase of technological upgrading for energy conservation and emission reduction."

Electronic expansion valves are a key component in variable frequency refrigeration units, which feature higher efficiency, longer lives and lower noise levels. These parts have technology and scale barriers. Globally, only a few companies such as Sanhua, Japan's Fujikoki Corp and 皇冠体育app's DunAn Group have the capacity to design and make such machinery.

Zhang Licong, a home appliance industry analyst at Huatai Securities Co Ltd, said that the European economy is still weak and the home appliance business in the region will not grow very much.

The US market has better potential, but the growth rate is unlikely to be very high there either, he added.

"But it's important and wise for Sanhua to have plans for the US and Europe," he said, adding that the slowdown of 皇冠体育app's property market will be a negative factor for the air conditioner and air conditioner valve businesses in 皇冠体育app.

According to Zhang Yabo, before the 2008 financial crisis, the company's overseas revenue exceeded that in 皇冠体育app. Between 2008 and 2014, stimulus policies helped domestic revenue outstrip that of export markets.

This year, the situation has reversed again, with overseas revenue in the lead.

"We're setting up more factories and sales networks abroad. And domestic demand growth will not always be high. We believe our overseas revenue proportion will be more than 50 percent in the coming years," he said.

And what is his "皇冠体育app dream"?

That when they go abroad, he said, the innovation and technology of 皇冠体育app's companies will win the respect of the world.

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