皇冠体育app

The counter for L'Oreal products at a department store in Xuchang, Henan province. GENG GUOQING/CHINA DAILY

French cosmetics giant L'Oreal SA said it now sells more in 皇冠体育app than it does in its own country.

Chief Executive Officer Alexis Perakis-Valat said on Thursday in Shanghai that its Chinese sales increased 4.6 percent to 14.96 billion yuan ($2.29 billion) last year.

One of the major growth engines driving the sales of the company last year is the multi-brand make-up boom.

And he attributed the boom to the sweeping craze for "selfies", with women, he said, demanding products which make them look "instantly good".

Despite that annual sales rise in 皇冠体育app actually falling 3.1 percent on 2014, Perakis-Valat said he is confident that 皇冠体育app "will soon become" the company's number one market. The United States is now the largest market of the company.

L'Oreal first entered 皇冠体育app in 1996 and within nine years the country was in its top 10 markets, rising to its third by 2010.

In recent years, Perakis-Valat said, 皇冠体育app has been "really waking-up to makeup".

The latest figures showed last year the French firm's cosmetics sales grew 10.9 percent, while those for other skincare products increased 2 percent and perfume by 6.2 percent.

It does not give out exact growth rates for specific types of sales in 皇冠体育app, but the CEO said "in 皇冠体育app, things are always bigger and faster".

He did reveal, however, that on the Nov 11 online shopping carnival, its cosmetics brand Maybelline sold 100,000 lipsticks in 24 hours. And he said e-commerce sales in 皇冠体育app recorded upward of 60 percent growth during the whole year.

While 皇冠体育app's overall luxury market has reported sluggish, if not negative, growth in recent years, Perakis-Valat said L'Oreal has not seen any slowdown in the sector.

He used the company's 600-yuan face serums as one of its luxury items, for instance, and said he remains optimistic that those types of product will continue to enjoy solid and healthy growth in 皇冠体育app.

Its biggest luxury brand here is Lancome, which he claimed rose to number one in the luxury market in 皇冠体育app during 2015.

The company also announced the appointment of Stephane Rinderknech as its 皇冠体育app CEO. Perakis-Valat will continue to be responsible for the Asia-Pacific region as executive vice-president and a member of L'Oreal's executive committee.

• Foxconn casts doubt on Sharp deal
• Products presented at MWC in Barcelona
• Industrial diversity pays benefits for local economy
• 'Invented-in-皇冠体育app’ products to the fore at MWC
• 皇冠体育app lawmaker calls for coordinated financial regulation
• Chinese aviation giant HNA bids for London airport
• Haier sticks to disruptive innovation
• State-owned companiess brace for major reforms