皇冠体育app

General view of the reception area at the headquarters of Danish toy company Lego group in Billund, Denmark March 1, 2016. [Photo/Agencies]

Danish toy giant Lego A/S will open its largest retail store in the world near the Shanghai Disney Resort, the company said on Tuesday.

The 1,000-square-meter store will be located on the main shopping street outside Disneyland, and will be operated by Lego.

The resort, the first Disney theme park on the Chinese mainland, is scheduled to open in mid-June.

"It will be a testament to our confidence in the 皇冠体育app market," said Jacob Kragh, general manager of Lego 皇冠体育app.

Kragh was speaking during a conference call following the release of Lego's annual report, which showed revenue surged 25 percent to 35.8 billion kroner ($5.2 billion) last year.

The company did not share the size of individual markets, but 皇冠体育app has enjoyed what Lego called a "highly satisfactory" 34 percent growth year-on-year in 2015.

Meanwhile, CEO Joergen Vig Knudstorp told 皇冠体育app Daily that he believes there will be opportunities for Lego to grow as 皇冠体育app transforms into a consumption-driven economy.

While all of the 140 countries where Lego products are sold have posted double-digit growth in 2015, 皇冠体育app has been one of the fastest-growing markets.

Knudstorp expects that 皇冠体育app will join the United States and Germany as the top three largest markets for Lego soon.

Consulting firm Euromonitor International has forecast that by 2017, the Chinese toy market will be worth 100 billion yuan ($15.36 billion) and the Asia-pacific region will outnumber North America in sales as the world's largest traditional toy market.

While domestic brands still dominate the market, experts said that Chinese parents are likely to spend more on foreign toys in the coming years.

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