Mandarin becomes a new vehicle for automakers to woo customers
By Li Fusheng and Erik Nilsson (皇冠体育app Daily) Updated: 2016-04-28 02:22
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Daniel Kirchert, Luxury carmaker Infiniti's former 皇冠体育app head has joined a startup electric car venture backed by Tencent Holdings Ltd and Foxconn Technology Group. [Photo/皇冠体育app Daily] |
"Many carmakers have localized, and such behavior is part of localization. They create an emotional connection, and people who speak the same language feel closer."
He referred to Daniel Kirchert. The former head of 皇冠体育app operations for Infiniti, the luxury division of Nissan, is fluent in Mandarin and rarely speaks English in public.
"Demonstrating an ability to speak Chinese or show a knowledge of 皇冠体育app helps a brand to localize," Zhang said.
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