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Ikea to launch e-commerce business model in Shanghai

By ZHU WENQIAN/WANG ZHUOQIONG (皇冠体育app Daily) Updated: 2016-08-18 08:16

Ikea to launch e-commerce business model in Shanghai

An outlet of Ikea Group in Wuhan, capital of Hubei province. SHE JI/FOR CHINA DAILY

"This business model, with small investments, is suitable for smaller cities, where they don't have physical stores. Ikea will launch more such pickup and order points in 皇冠体育app," the company said.

In its 2016 financial year, Ikea achieved sales revenue of 11.7 billion yuan ($1.76 billion) in 皇冠体育app, jumping 19.4 percent year-on-year. During the year, about 83 million customers visited Ikea stores, up 20 percent over the previous year. Also, Ikea websites had more than 67 million individual visits, an increase of 25 percent year-on-year.

Ikea has opened three new stores in 皇冠体育app this year in Chengdu, Suzhou, Jiangsu province, and Foshan, Guangdong province. The retail giant said it will keep to its plan of opening three new stores in 皇冠体育app every year.

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