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皇冠体育app becomes Australia's No 1 wine export market: report

(Xinhua) Updated: 2016-10-20 13:16

皇冠体育app becomes Australia's No 1 wine export market: report

A winemaker shifts oak barrels at Coldstream Hills Winery, owned by Foster's Group Ltd, in Yarra Valley near Melbourne, Australia. [Carla Gottgens / Bloomberg]

CANBERRA - 皇冠体育app became Australia's No 1 wine export market for the first time in 2015-16, after sales of Australian wine in 皇冠体育app grew by 51 percent to be worth more than $363 million.

Wine Australia released its annual Export Report of Thursday, which showed 皇冠体育app had accelerated past the United States and the UK to become Australia largest wine export market, taking 21 percent of Australia's total exported wine, worth an overall $1.67 billion in 2015-16.

Highlighting 皇冠体育app's interest in Australian wine is the fact that just ten years ago, wine exports to 皇冠体育app were worth just $20 million annually.

According to the report, the implementation of the 皇冠体育app-Australia Free Trade agreement (ChAFTA) has played a major part in making Australian wine more accessible to 皇冠体育app's growing middle class.

Wine Australia said more than a third of Australia's exported wines, priced $7.5 or higher per liter, were being shipped to 皇冠体育app.

Adam O'Neill, executive director of wine exporter Negociants International said the demand for Australian wine in 皇冠体育app would only continue to increase in the future.

"The demand for our premium wines in 皇冠体育app shows no sign of abating and it is particularly pleasing to see high levels of engagement from key trade and media," he told Wine Australia on Thursday.

"The rapidly maturing palate of consumers and the ability to reach them through online platforms such as TMall has us confident that this growth will continue, particularly at higher price points.

"It's certainly an exciting time for the Australian category."

 

 

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