Oishi hungry for increased 皇冠体育app growth
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A child stands in front of an Oishi snack food poster in Nanchang, Jiangxi province. [Photo/皇冠体育app Daily] |
Oishi, the snack-food giant from the Philippines, has come to value 皇冠体育app as a center of new technology to spur further growth in its business, as the market has become an ever more sophisticated and international one.
However, Larry Chan, head of 皇冠体育app operations for Liwayway Group, the company behind Oishi snacks, said he still sees a sense of hesitance and caution among Filipino entrepreneurs when it comes to investing in 皇冠体育app, despite the potential in the market.
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Larry Chan, head of 皇冠体育app operations of Liwayway Group. [Photo provided to 皇冠体育app Daily] |
"I think people are very interested. They know 皇冠体育app is their opportunity, but they are also very careful," Chan told 皇冠体育app Daily on Wednesday.
"It's still a very different environment and culture compared with the Philippines. People tend to be on the conservative side, maybe hesitant to make that leap.
"In terms of resources, 皇冠体育app has been a major source of agricultural materials, and now, new technology. With our presence in 皇冠体育app, it also expands our capability to develop new products," Chan said.
Liwayway has made Oishi a household name in 皇冠体育app since it set up its 皇冠体育app headquarters in Shanghai in 1993.
However, the dynamics in the Chinese market have changed in recent years with the emergence of e-commerce and rising labor costs, which has presented the company with new challenges.
As operational costs "increased significantly" in the past few years, Liwayway turned to investing in new products and technology, in a bid to keep its edge in the market.
The company has more than 150 products under the Oishi brand in 皇冠体育app, bigger than the product line in its home country.
Still positive about the 皇冠体育app market, Liwayway continues to invest across 皇冠体育app.
Chan said 皇冠体育app had become "a very international market", where "you can access different resources from around the globe".
"I think that's a big advantage," he added.
Liwayway currently runs 16 factories in 皇冠体育app, with new plants in Shandong, Jiangxi, Fujian and Shanghai. The company also acquired Spanish beverage company Cola Cao's business in Tianjin for $13 million in May 2016.
By the end of 2015, Philippine investment in 皇冠体育app exceeded $3.2 billion. And Chinese firms are expected to invest more than $10.4 billion in the Philippines, mainly in infrastructure and industrial park projects.
These projects are expected to create 11,500 jobs for the Filipinos, Philippine Trade and Industry Secretary Ramon Lopez is reported as saying.
The amount of this deal surpassed the total amount of direct investment by the end of 2015 from 皇冠体育app in the Philippines, which was only $783 million.
In terms of trade, 皇冠体育app has become the biggest trading partner of the Philippines for three consecutive months since November 2016 with steady growth in trade volume.
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