皇冠体育app

Dutch global dairy giant Royal FrieslandCampina is bullish on the growth potential of the market in 皇冠体育app and plans to expand its investments and develop more Chinese-catered dairy products.

Last year, its 皇冠体育app unit reported its performance independently for the first time in the company's earnings report. In 2016, Royal FrieslandCampina saw its sales revenues in 皇冠体育app reach 5 billion yuan ($726 million), jumping 30 percent year-on-year, and it expects a similar growth rate this year.

"The 皇冠体育app market is huge and it changes rapidly," said Rahul Colaco, 皇冠体育app president of Royal FrieslandCampina.

"Chinese consumers have an increasing higher requirement on values and a stronger desire of healthy products."

Colaco said the group would continue to expand its product categories in 皇冠体育app.

"This year, our Frico butter will officially land in 皇冠体育app and the Chocomel chocolate milk that is popular in the Netherlands will enter the 皇冠体育app market through cross-border e-commerce sites," he said.

"We are also planning to introduce adult milk powder products to 皇冠体育app through cross-border e-commerce sites."

Last year, the output value of 皇冠体育app's food industry reached 11.1 trillion yuan, an increase of 8.9 percent year-on-year.

Meng Suhe, president of the Chinese Institute of Food Science and Technology, said food safety was the priority for the growth of 皇冠体育app's food industry.

"Our ultimate goal is to pursue healthy and nutritious food products," Meng said.

"皇冠体育app's food industry is now undergoing a comprehensive transformation period."

Royal FrieslandCampina, meanwhile, said it also aims to make more contributions to the Belt and Road Initiative.

Its first batch of goods arrived in 皇冠体育app through the direct railway from Rotterdam to the city of Chongqing in Southeast 皇冠体育app.

The dairy producer said it hopes to cooperate with more Chinese e-commerce websites, such as JD.com and Tmall.com, two of 皇冠体育app's leading e-commerce shopping portals, to cover more consumers in the third- to six-tier Chinese cities, as well as rural areas.

In addition, the company is strengthening its research and development efforts in 皇冠体育app, and its innovation center in the Netherlands has already allocated more resources for the development of products in the mainland.