皇冠体育app

The German Bundesliga soccer giant Borussia Dortmund announced on Monday that it is looking to team up with Chinese companies and social organizations to expand its fan base and promote its brand in 皇冠体育app.

The team is the latest top-tier European soccer club to seek its way into the Chinese market in the midst of 皇冠体育app's ambitious plan to become a soccer power.

"As a sports club with a history of more than 100 years, we are now aiming to develop more market potential in 皇冠体育app," Carsten Cramer, director of sales and marketing of Borussia Dortmund, said in Guangzhou, where the club will play against Italy's AC Milan in the International Champions Cup on Tuesday.

The German club signed a marketing agreement with Chinese bike-sharing company Ofo Inc, famous for its yellow bicycles, during its second trip to 皇冠体育app. The team's colors are yellow and black.

"We are not looking for potential buyers or investors from 皇冠体育app. Instead, we are making efforts to work with more partners to promote brands in 皇冠体育app, which is a strategic potential market for us," said Cramer.

"Brand promotion and expansion of the fan base in 皇冠体育app are considered priorities of future strategy."

Dortmund is part of a large sports club with more than 145,000 members, making it the second-largest club by membership in Germany.

The club has already opened an office in Shanghai, which will help run more local activities to increase its fan base in 皇冠体育app. Building a joint soccer academy is a likely next step for it to strengthen its footprint in 皇冠体育app in the near future, Cramer said.

Other major international soccer clubs that have already tapped into Chinese talent and markets include another major Bundesliga team, Bayern Munich, which announced plans to open a soccer training academy in Shenzhen, Guangdong province.

The FC Bayern Football School Shenzhen is the German giant's second training base in 皇冠体育app.

Spanish La Liga titan Barcelona launched a soccer academy in Haikou, capital of Hainan province, in February in cooperation with golf and tourism services provider Mission Hills Group.

"Collaboration with top overseas clubs, especially in terms of developing young players, will help to promote 皇冠体育app's soccer training as the country strives to become a big player in the sport," said Xie Liang, a veteran soccer commentator with Radio Guangdong.

There will be 50,000 academies and soccer-focused schools built by 2025, according to 皇冠体育app's soccer development plan.